In 2021 the EPA embarked on a new project with Yale University’s Programme on Climate Change Communications (YPCCC) to research the attitudes, behaviours, policy preferences and beliefs of the Irish public to climate change. The results of this research are now being made public with the release of the 'Climate Change in the Irish Mind' Report. It provides a range of fresh insights into the attitudes of the Irish population which will be of benefit to researchers, policymakers, government departments/ agencies, communications experts, and other interested parties.
The project is being facilitated by the National Dialogue on Climate Action (NDCA) in its role as the hub for understanding public climate change knowledge, attitudes, policy preferences, and behaviour, and the underlying psychological and cultural factors that influence the public.
To carry out this research, the EPA is tasking YPCCC with characterising the Irish population and specific segments based on their climate change beliefs, attitudes, policy preferences, and behaviours.
Behaviours and Attitudes Marketing Research conducted a nationally representative survey to collect data on the Irish population for analysis by the YPCCC.
Two significant reports are expected from this work: