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Assorted fruit and vegetables Food Waste: Behavioural Insights Research

Behavioural insight is a foundation of the EPA’s Circular Economy Programme, providing evidence to inform policy, behavioural change interventions and awareness campaigns.

Food waste remains a significant environmental and economic challenge. Understanding consumer attitudes, behaviours and decision-making around food purchasing, storage and management helps identify opportunities to prevent food waste and support more sustainable habits.

The EPA contracted Ipsos B&A to carry out the following studies:

  1. National attitudes and behaviours surveys; 2024, 2022, 2021, 2020
  2.  Ethnographic digital diary study 2023
  3. Food Waste Attitudes and Behaviours in Ireland: Consumer Insights for Grocery Retailers